Adobe Max 2009 Day 1 Webcast Recap


I only watched the Adobe MAX keynote web-cast sporadically today but I caught some important topics and very cool notes:

  • Flash 10.1 – Adobe announced the new Flash 10.1 platform for mobile applications. It is supposed to be taking all of what had made the iPhone OS so great (like positioning, memory management and power usage monitoring) and apply it to Flash apps. Saw some neat demos on a couple different Android and Windows Mobile devices (one of which was too secret to reveal in the keynote even!)
  • Flash on the iPhone – The lead in was a pretty cool spoof of the Myth busters TV show called “Hacked” in which the guys tried numerous ways to get Flash onto an iPhone (like dumping an iPhone and Flash Player CD into a blender and hooking an iPhone 3GS to a car battery – tell me no one has wanted to do that period). The result in the keynote was a demonstration of how Flash can be complied to run natively on the iPhone. I think of everything I saw, that is the big one for me and it’s no doubt why it was the last topic of the day.
  • Flash Platform Products – Adobe announced that second betas of Flash Catalyst and Flash Builder and that Flash CS5 Pro would have better integration with Flash Builder (something I heard already). This is cool though I really don’t use Flash Pro much these days anyway. They also announced Cold Fusion 9 but that’s more for people that use that of which I am not one.
  • Additional Cool Stuff – The day seemed to be dominated by Flash but they had a cool demo of some new Photoshop features like a pixel blending and 3D brush tool that worked pretty neat. I didn’t happen to see anything on an other apps but Serge Jespers tweeted about some Acrobat stuff as well.

All in all, I’m very encouraged about the announcements and the fact that Adobe is really pouring a lot into the Flash Platform meaning that all of us Flash folks are going to have a lot of work on our hands now and down the road. It also means that Adobe is not backing down on their Web darling in the face of competition from Microsoft and the looming threat of the HTML 5 canvas tag. Good show for Day 1 Adobe. Looking forward to tomorrows keynotes.


Jeff Fox is an over twenty-year web developer and digital user experience technology leader. Jeff cut his teeth in the Web's early days and is mainly self-taught in his professional skills. Having worked for a broad number of companies has helped build skills in development, organization and public speaking. In addition to being a passionate developer and technical speaker, Jeff is a dedicated tech and sci-fi geek gladly indulging in Doctor Who and Star Wars marathons. He is also a talented musician, writer and proud father of three little Foxies. And don't get him started about his San Francisco Giants.

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